DIFFERENT INDUSTRIES.
SAME MANDATE.
Where I'm brought in
A business-critical account at risk
Tag Worldwide (Dentsu Group): led the turnaround of a business-critical global account. KPI roadblocks diagnosed, operating model redesigned end to end, RACI-based governance installed, on a ~€12M P&L with an on-/offshore team of 22.
Growth that outran the operating model
Nissan Center Europe: a stalled Marketing Management Portal rollout turned into a governance and enablement success across the DACH dealer network. Currently guiding a renewable-energy SME through AI adoption: operating model first, tools second, DSGVO-compliant governance from day one.
When the story undersold the business
Blue chips with multi-million agency rosters, Novartis, Sanofi, Bristol Myers Squibb, Nestlé, Danone, Unilever and others, came to my boutique teams for the precision work behind their story: corporate and brand storytelling, sales force effectiveness training and tailored CSR strategies. Commissioned repeatedly by competing players, presented directly to marketing leadership and C-suite. The flagship: a stakeholder orchestration that drove nationwide disease awareness. Portuguese national health authorities launched a first national prevalence study, and the category expanded from premium into mass-market distribution, lifting sales.
The conversation worth having with me
A stalled account, a growth bottleneck, a transformation that needs an operator rather than a strategy deck. I engage as a senior leader inside your organisation or as an external advisor, whichever unlocks the problem faster.